How Kelley Liu Is Building Song of Skin Into an $8.5 Million K-beauty Retail Business

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Kelley Liu is taking @songofskinofficial further into physical retail, using a growing pop-up business as the foundation for a permanent New York flagship and the expansion of her own K-beauty brand, CelDot.

Liu — who has 1.4 million followers on TikTok and 1.2 million on Instagram — will bring Song of Skin, her K-beauty e-commerce and retail business, back to Los Angeles with a two-weekend pop-up running Oct. 8 to 11 and Oct. 15 to 18 at 8303 Melrose Avenue near West Hollywood.

“This L.A. pop-up is going to be our biggest space ever,” Liu told WWD. “Our pop-ups are usually very condensed and small, so people don’t have that much room to walk….We want people to enjoy the space and enjoy just being with the brands from [South] Korea.”

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